About Us

Play eSailing | Linking the digital and physical sport

About Us

Play eSailing is a gaming studio with headquarters in Sønderborg, Denmark. We were officially established in 2018 where our founder, Thomas Bjørn-Lüthi, together with the community, decided to expand on his adventures in the sailing world with the development of eSailing.

We are actively building the next generation of mobile sports games, with current focus on eSailing. Like our motto, we strive to link the digital and physical sport, and eSailing is being developed in cooperation with the esailing players, as well as the professional sailing community.

Our Values

We strive to deliver high performance while having the most fun possible.
We strike an important balance of creativity and integrity.
We base our knowledge and work on the community and the people around us.
We engage warmly and love to be competitive.
We will always be open-minded with an eye focused on delivering quality.

Our Founder

Learn more about us by understanding the man behind Play eSailing.

Thomas Bjørn-Lüthi has +15 years been working in sports and esports management. Thomas is one of the key persons in growing the sport of eSailing. Together with the community he developed Esailing TV, supported events and boat classes in exploring and using eSailing as a tool of development, marketing and most importantly as a sport.

“eSailing is not just a game, it is a sport!”